Tuesday, December 17, 2013

Poll: 31% of Holiday Shoppers Still Haven't Bought A Single Gift

Despite the shorter-than-usual holiday shopping season due Thanksgiving falling late in November, 31 percent of Americans who plan on giving gifts haven't even started shopping as of early December, according to a new Consumer Reports poll.  Of those who have started shopping, 49 percent were less than half way done. 

The Consumer Reports poll also revealed that with regard to their holiday preparations, 64 percent of shoppers felt they have things under control and will be ready. However, 36 percent were feeling at least somewhat stressed – including 6 percent who were so overwhelmed that they're unsure if they'll be ready in time, and 3 percent who said they almost certainly won't be ready for the holidays. 

"Even though this year there's less days on the calendar to get their holiday shopping done, there are still quite a bit of procrastinators out there," said Tod Marks, Consumer Reports senior editor and resident shopping expert. "The 11 percent who told us they've completely finished shopping already have certainly saved themselves the stress of frantically searching for last-minute gifts." 

When asked which holiday gift recipient is the hardest to shop for, 30 percent said it was their spouse/partner/significant other, one quarter cited a parent, while 12 percent said it was the kids. 

As for whom Americans will be spending the most money on for holiday gifts, the Consumer Reports revealed the following top responses:
  • Children (39 percent)
  • Spouse/Partner/Significant Other (29 percent)
  • Parent (11 percent)
  • Sibling (5 percent)
  • Friend ( 3 percent)